Major in Marketing

Freed-Hardeman University's marketing degree provides the foundation for numerous types of business and nonprofit careers.

Our program combines the understanding of the mathematical and financial skills needed for business with the psychological and cultural factors that help organizations recognize not just how to run a business, but how to create value to consumers, which is the key to business success. Marketing majors develop a "big picture" view of business that includes the processes for taking a product or service from a simple idea, all the way to production and acceptance in the marketplace.

Our graduates have established careers in areas such as advertising, retail management, industrial sales, purchasing, marketing research, project management and government contracting.

Degree Requirements

Course of Study for B.B.A. Majors in Marketing and B.B.A./M.B.A. Majors in Marketing

I. General Education Requirements 46 hours

II. Common Professional Component for all B.B.A. majors:
ACC 231 Principles of Accounting I 3 hours
ACC 233 Principles of Accounting II 3
BUS 254 Business Technology 3
BUS 351 Business Communication 3
BUS 354 Legal Environment of Business 3
BUS 355 Statistical and Quantitative Analysis for Business 3
BUS 455 Business Ethics 3
BUS 459 Business Strategy 3
ECO 271 Macroeconomics 3
ECO 272 Microeconomics 3
FIN 385 Managerial Finance 3
MGT 241 Principles of Management 3
MKT 261 Principles of Marketing 3
    39 hours


 
III. Major Requirements
B.B.A. Major in Marketing:
MGT 441 Services Management and Marketing 3 hours
MKT 362 Consumer Behavior 
MKT 364 Personal Selling 3
MKT 366 Marketing Promotions 3
MKT 462 Marketing Strategy 3
MKT 463 Marketing Research and Analysis 3
  Internship or upper-division business electives 6
    24 hours


 
IV. Electives (including additional Bible)
B.B.A/M.B.A. in Marketing:
17 hours
MGT 441 Services Management and Marketing 3
MKT 362 Consumer Behavior 3
MKT 364 Personal Selling 3
MKT 366 Marketing Promotions 3
MKT 462 Marketing Strategy 3
MKT 463 Marketing Research and Analysis 3
ACC 530 Accounting for Internal Decision Making 3
ACC 536 Accounting for External Decision Making 3
ACC/BUS 537 Business Controls and Accountability (cross-listed) 3
BUS 550 Analytical Decision Tools 3
BUS 559 Strategic Decision Making 3
ECO 570 Economic Thought 3
FIN 580 Financial Management 3
LDR 543 Leading Teams and Organizations 3
MGT 540 Operations Management 3
MKT 560 Marketing Management 3
48 hours