Major in Marketing

Freed-Hardeman University's marketing degree provides the foundation for numerous types of business and nonprofit careers.

Our program combines the understanding of the mathematical and financial skills needed for business with the psychological and cultural factors that help organizations recognize not just how to run a business, but how to create value to consumers, which is the key to business success. Marketing majors develop a "big picture" view of business that includes the processes for taking a product or service from a simple idea, all the way to production and acceptance in the marketplace.

Our graduates have established careers in areas such as advertising, retail management, industrial sales, purchasing, marketing research, project management and government contracting.

 

Degree Requirements

B.B.A./M.B.A. in Marketing

Program Coordinator: Dr. Lee Hibbet

A student who completes this program will receive both the B.B.A and the M.B.A Degrees. 

For a complete listing of requirements for graduation, see Academics: Degree/Graduation

 

150 HOURS

I. Liberal Arts Core Requirements

Listed in this catalog under Academics: Liberal Arts Display

Limit II. C. Quantitative Reasoning to MAT 235 Introductory Statistics

34 hours


II. Common Professional Component for all B.B.A. majors:

39 hours

ACC 231

Principles of Accounting I

3

ACC 233

Principles of Accounting II

3

BUS 254

Business Technology

3

BUS 351

Business Communication (W)

3

BUS 354

Legal Environment of Business

3

BUS 355

Statistical and Quantitative Analysis for Business

3

BUS 455

Business Ethics (W)

3

BUS 459

Business Strategy (W)

3

ECO 271

Macroeconomics

3

ECO 272

Microeconomics

3

FIN 385

Managerial Finance

3

MGT 241

Principles of Management

3

MKT 261

Principles of Marketing

3



 

III. Major Requirements:

48 hours

MGT 441

Services Management and Marketing

3

MKT 362

Consumer Behavior 

MKT 364

Personal Selling

3

MKT 366

Marketing Promotions

3

MKT 462

Marketing Strategy

3

MKT 463

Marketing Research and Analysis

3

ACC 530

Managerial Accounting

3

MGT 540

Operations Management

3

LDR 543

Leading Teams and Organizations

3

BUS 550

Analytical Decision Tools

3

BUS 559*

Strategic Decision Making

3

MKT 560

Marketing Management

3

ECO 570

Economic Thought

3

FIN 580

Financial Management

3

     

Choose two (2) of the following courses:

6 hours

ACC 531

Principles of Taxation II

(3)

ACC 538

Fraud Examination

(3)

BUS 510

Business Communication

(3)

BUS 520

Business Law and Ethics

(3)

     

IV. Electives (including additional Bible)


29 hours

 

*Functions as a capstone course for the program; to be taken during the last spring or last fall semester before anticipated graduation.