Freed-Hardeman University’s marketing degree provides the foundation for numerous types of business and nonprofit careers. Our program combines the understanding of the mathematical and financial skills needed for business with the psychological and cultural factors that help organizations recognize not just how to run a business, but how to create value to consumers, which is the key to business success. Marketing majors develop a “big picture” view of business that includes the processes for taking a product or service from a simple idea, all the way to production and acceptance in the marketplace. Our graduates have established careers in areas such as advertising, retail management, industrial sales, purchasing, marketing research, project management and government contracting.
4-Year Plans
To make your path to graduation a little easier, a 4-year plan for students planning to major in Marketing has been created:
2012-2013 4-Year Plans
Bachelor of Business Administration in Marketing
2011-2012 4-Year Plans
Bachelor of Business Administration in Marketing
Degree Requirements
Course of Study for B.B.A. Majors in Marketing
| I. General Education Requirements | 46 hours
|
II. Common Professional Component for all B.B.A. majors:
A. Business Pre-Core
ACC 231
| Principles of Accounting I | 3 hours
|
ACC 233
| Principles of Accounting II | 3
|
BUS 253
| Business Computer Applications | 3
|
ECO 271
| Macroeconomics | 3
|
| ECO 272 | Microeconomics | 3
|
| | | 15 hours
|
B. Business Core
BUS 252
| Statistical and Quantitative Analysis for Business | 3 hours
|
BUS 351
| Business Communication (W) | 3
|
BUS 354
| Legal Environment of Business | 3
|
BUS 455
| Business Ethics (W) | 3
|
BUS 459
| Business Policy (W) | 3
|
FIN 385
| Managerial Finance | 3
|
MGT 241
| Principles of Management | 3
|
MGT 343
| Operations Management | 3
|
MIS 221
| Management Information Systems | 3
|
MKT 261
| Principles of Marketing | 3
|
| | | 30 hours
|
III. Major Requirements
B.B.A. Major in Marketing:
MKT 362
| Consumer Behavior | 3 hours
|
MKT 364
| Personal Selling | 3
|
MKT 366
| Marketing Promotions | 3
|
MKT 441
| Services Management and Marketing | 3
|
MKT 462
| Marketing Strategy | 3
|
MKT 463
| Marketing Research and Analysis | 3
|
| | Upper-division business electives | 6
|
| | | 24 hours
|
| IV. Electives (including additional Bible) | 11 hours
|