Major in Marketing

Freed-Hardeman University’s marketing degree provides the foundation for numerous types of business and nonprofit careers. Our program combines the understanding of the mathematical and financial skills needed for business with the psychological and cultural factors that help organizations recognize not just how to run a business, but how to create value to consumers, which is the key to business success. Marketing majors develop a “big picture” view of business that includes the processes for taking a product or service from a simple idea, all the way to production and acceptance in the marketplace. Our graduates have established careers in areas such as advertising, retail management, industrial sales, purchasing, marketing research, project management and government contracting.

4-Year Plans

To make your path to graduation a little easier, a 4-year plan for students planning to major in Marketing has been created:

2013-2014 4-Year Plans

Bachelor of Business Administration in Marketing

2012-2013 4-Year Plans

Bachelor of Business Administration in Marketing

2011-2012 4-Year Plans

Bachelor of Business Administration in Marketing

Degree Requirements

Course of Study for B.B.A. Majors in Marketing and B.B.A./M.B.A. Majors in Marketing


I.    General Education Requirements  46 hours

II.    Common Professional Component for all B.B.A. majors:

ACC 231
Principles of Accounting I  3 hours
ACC 233
Principles of Accounting II  3
BUS 254  Business Technology 
BUS 351  Business Communication 
BUS 354  Legal Environment of Business
BUS 355  Statistical and Quantitative Analysis for Business 
BUS 455  Business Ethics 
BUS 459  Business Strategy
ECO 271
Macroeconomics  3
ECO 272 Microeconomics 3
FIN 385  Managerial Finance 
MGT 241  Principles of Management 
MKT 261  Principles of Marketing  3 
    39 hours

III.     Major Requirements

B.B.A. Major in Marketing:

MGT 441  Services Management and Marketing 3 hours 
MKT 362
Consumer Behavior 
MKT 364
Personal Selling  3
MKT 366
Marketing Promotions  3
MKT 462
Marketing Strategy  3
MKT 463
Marketing Research and Analysis  3
  Internship or Upper-division business electives  6
    24 hours
B.B.A/M.B.A. in Marketing:
MGT 441  Services Management and Marketing  3 hours 
MKT 362  Consumer Behavior 
MKT 364 Personal Selling 
MKT 366 Marketing Promotions 
MKT 462  Marketing Strategy 
MKT 463  Marketing Research and Analysis 
ACC 530  Accounting for Internal Decision Making
ACC 536  Accounting for External Decision Making 
ACC/BUS 537  Business Controls and Accountability (cross-listed) 
BUS 550 Analytical Decision Tools 
BUS 559  Strategic Decision Making 
ECO 570  Economic Thought 
FIN 580  Financial Management 
LDR 543  Leading Teams and Organizations 
MGT 540  Operations Management
MKT 560  Marketing Management  3
    48 hours 


IV.    Electives (including additional Bible) 17 hours