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FHU Students Leave Classroom for Experiential Learning

Henderson, Tenn. - Aug 25, 2015

A Freed-Hardeman University marketing professor took his students out of the classroom and into the marketplace during an August short course.

At the beginning of the two-week course, Dr. Lee Hibbett’s sports marketing class looked pretty much like any other class. The second week, however, was a far different experience. “The goal,” Hibbett said, “was to immerse students in the learning environment, rather than to teach simply from the textbook.”

To that end, Hibbett and his students visited three professional sports venues: Turner Field and the Georgia Dome in Atlanta and Talladega Superspeedway. They toured the facilities and met with the director of the Braves Museum and Hall of Fame and Talladega’s senior director of marketing and ticketing, the digital and social media coordinator and the consumer marketing manager.

Students also went to Samford University where they met Dr. Darin White, sports marketing coordinator and author of a sports marketing textbook. He discussed current trends in the business of sports marketing and the skills and experience needed to pursue successfully those careers.

“The students,” Hibbett said, “spoke with sports executives about internships and career opportunities, expanded their industry connections and gained an understanding of the skills and qualities they need to acquire in order to pursue their dream jobs.”