MARCH 11, 2013
FUMS Shoes came to Freed-Hardeman University looking for the next big shoe design. A team of FHU students hopes that they have created that design. Mitch Miller, founder of FUMS Shoes, announced the winner of the FUMS Design Contest on FHU’s campus Monday, March 4.
The design of Mallory Mayhew, Madison Mayhew, Garrett Durham, Davis Shoulders and Matt Vandenmeiracker was chosen as the winner. Their design, titled “The Adventurer,” was a fold-down leather boot featuring a hot air balloon motif on the boot’s fabric liner.
The winning team plans to use their design to conduct market research through advertisement and social media. These students will also be raising funds through a Kickstarter project for the development and manufacture of the design. After a series of prototypes, the design will be available for purchase by summer.
“We think our design will be successful because of the extreme versatility of the shoe in various social environments, as well as the versatility in wearing the shoe,” said Shoulders. Referring to the FUMS contest, Shoulders adds, “FHU is the first university to attempt this, so it is groundbreaking.”
“All of the designs submitted were very good and it was hard to narrow it down to just one. We chose ‘The Adventurer’ design because of its unique appearance, the vision behind the design, the perceived market acceptance and because we felt the design was achievable to pull off in time for a fall introduction,” Miller said.
FUMS Shoes is connected with Doing His Work First, Inc., an organization striving to live out the Great Commission by blending faith with business. For every pair of FUMS shoes purchased, FUMS will give a pair of shoes to a child in need in the United States.