News + Events

Sports Marketing Class Tours Atlanta Sports Venues

Henderson, Tenn. - Sep 22, 2016

​In August, a group of Freed-Hardeman University students participated in a sports marketing course that gave them the opportunity to gain real world experience.

The first week of the course was spent in the classroom learning how sport franchises operate as a business. The following week was spent visiting different sport venues and meeting with their marketing executives. The class took a weeklong field trip and visited Turner Field, Phillips Arena and the Georgia Dome in Atlanta, as well as Talladega Speedway in Alabama.  

Dr. Lee Hibbett, FHU professor in the College of Business, helped create the course. He hopes Sports Marketing will provide students a hands-on experience that equips them with skills that they can use after they graduate.

“This is a great opportunity for students to learn about networking and building professional relationships. I also want students to understand that sports franchises are businesses, and they must operate as businesses to succeed,” Hibbett said.

All of the concepts the students learned in the first week of class were displayed in the jobs that they observed on the field trip. Each of the students found the course valuable to their future careers. One of those students is Davis Murray, a junior marketing major.

“I plan to go into sports marketing so this course showed me how much work goes on behind the scenes to make an experience the best that it can be for fans,” Murray said.

Overall, the course provides a unique experience for students to become engaged with the material they have learned. Mackenzie Pfister, sophomore marketing major, appreciated the value of participating in this course. 

“This trip was a great opportunity to build relationships to help the job process when I graduate. Before this class I would’ve never thought of doing sports marketing simply because I never really played sports. I am not a diehard fan of any team, but sports marketing goes so far beyond just being a fan of a team,” Mackenzie Pfister said. 

The course is part of Freed-Hardeman University’s Engaged Learning Initiative (ELI).  The program allows undergraduate students to connect theories learned in the classroom to applied practices in the real world. ELI enhances students’ academic experience by giving them practical knowledge and skills that prepare them to attain their career goals. To qualify to be in the program and apply for an institutional grant, courses must fit into one of five areas. The five areas are Academic Research Projects, Creative Expression Projects, Global Citizenship Projects, Servant Leadership, and Bridge Experience. Each of these areas encourages students to engage with powerful ideas in a challenging environment, find their God-given talents and learn how to serve in their future vocation.