Course Descriptions

Accounting

ACC 231. Principles of Accounting I. 3 hours. F., Sp.

Introduction to financial accounting including fundamental accounting relationships, completion of the accounting cycle, internal control, cash, receivables, inventories, fixed assets, payables and payroll accounting.

ACC 233. Principles of Accounting II. 3 hours. F., Sp.

Formation, organization, and operation of partnerships and corporations, financial statement analysis, bonds, statement of cash flows, cost systems, cost-volume-profit analysis and budgeting. Prerequisite: ACC 231 Principles of Accounting I with a grade of "C" or better.

ACC 330. Intermediate Accounting I. 3 hours. F.

In-depth study of accounting theory, practice, and procedures. The course emphasizes the application of theoretical concepts to problem analysis and accounting practice, including preparation and interpretation of reports. There is a focus on accounting and disclosure requirements of major asset accounts. Prerequisite: ACC 233 Principles of Accounting II with a grade of "C" or better.

ACC 331. Intermediate Accounting II. 3 hours. Sp.

Continuation of study of accounting theory, practice and procedures. The course focuses on accounting and disclosure requirements for current and noncurrent liabilities and capital accounts. Prerequisite: ACC 330 Intermediate Accounting I with a grade of "C" or better.

ACC 332. Management Accounting. 3 hours. Offered On Sufficient Demand.

For non-accounting majors only. The course includes: the practical application of accounting principles to management problems concerning cost behavior and cost flows, profit planning, budgeting, and controls. Prerequisite: ACC 233 Principles of Accounting II with a grade of "C" or better.

ACC 333. Accounting Software Applications. 3 hours. Offered On Sufficient Demand.

Practical application of the fundamentals of the accounting cycle using QuickBooks accounting software. Continuing realistic cases allow students to understand how accounting information is identified, analyzed, recorded, and utilized. Prerequisite: ACC 231 Principles of Accounting I.

ACC 335. Cost Accounting. 3 hours. Sp.

Study of cost accumulation and allocation for product costing, planning, control, performance evaluation, and decision-making. The accounting for a variety of organizations in both traditional and contemporary operational environments is emphasized. The topics covered in the course include cost of quality; actual, normal, and standard costing; activity-based management and costing; job-order, process, and operation cost systems; absorption and variable costing; cost-volume-profit analysis; relevant costing; and budgeting. Prerequisite: ACC 233 Principles of Accounting II with a grade of "C" or better.

ACC 430. Principles of Taxation I. 3 hours. F.

Concepts and methods of determining federal income tax liability for individuals. Topics emphasized include tax formula, income and deduction, passive activity losses, alternative minimum tax, and tax credits. Emphasis is also placed on tax research and tax planning. Prerequisite: ACC 231 Principles of Accounting I.

ACC 431. Principles of Taxation II. 3 hours. Sp.

A study of taxation relating to property transactions. Concepts and methods of determining federal tax liability of corporations, including S Corporations. An introduction to partnership taxation and federal transfer taxes. Prerequisite: ACC 430 Principles of Taxation I or approved equivalent.

ACC 435. Advanced Accounting. 3 hours. Sp.

A study of the specialized areas of business combinations and consolidated financial statements. The course includes: accounting for partnerships and an extensive examination of accounting for governmental and not-for-profit entities. Prerequisite: ACC 331 Intermediate Accounting II.

ACC 436. Principles of Auditing I. 3 hours. F.

An introduction to internal and external auditing and audit-related services. The nature and purposes of audit, attestation, assurance and compilation services are studied. Other topics include reporting, professional ethics, legal liability, engagement planning, materiality and risk assessment, internal control, and operational audits. Prerequisite: ACC 331 Intermediate Accounting II.

ACC 438. Fraud Examination. 3 hours. Offered On Sufficient Demand.

An introductory study of how and why fraud is committed, how fraudulent conduct can be deterred, and how allegations of fraud should be investigated and resolved. Prerequisites: ACC 231 Principles of Accounting I and ACC 233 Principles of Accounting II or ACC 231 Principles of Accounting I and FIN/FAM 388 Personal and Family Financial Planning or approved equivalent.

ACC 439. Seminar In Accounting Theory. 3 hours. Offered On Sufficient Demand.

An intensive investigation of the history and theory of accounting as discussed in the literature. Authoritative pronouncements will be examined with the emphasis being placed upon theoretical reasoning instead of purely practical application. Prerequisite: ACC 331 Intermediate Accounting II.

ACC 497. Accounting Internship. 0 hours. Su., F., Sp.

A practical experience in an accounting environment that enhances academic training received in the classroom. Students are encouraged to seek positions with prospective future employers. Prerequisites: Either ACC 330 Intermediate Accounting I, ACC 335 Cost Accounting, or ACC 430 Principles of Taxation I, and junior standing.

Business Administration

BUS 253. Business Computer Applications. 3 hours. Offered On Sufficient Demand.

Covers theory and application of productivity applications. Students will learn to be proficient in the use of word processing, spreadsheet, database, and presentation software used in business. Students cannot receive credit in their major for both this course and CIS 161 Computer Applications.

BUS 254. Business Technology. 3 hours. F., Sp.

A study of business information technology solutions. This course will emphasize emerging trends as they relate to system hardware, system software, and telecommunications. The course will also include exercises in spreadsheet and database applications to reinforce the information system concepts and to increase their working knowledge of the application software.

BUS 299A. Career Readiness I. 1 hour. Sp.

This course is intended to help the student develop an appreciation for the value and honor of well-performed work; to develop a strong personal work ethic and to begin planning a chosen career path. Securing an internship position for the following summer is encouraged. Completion of this course is required to be considered for the Next Level Scholarship I.

BUS 351. Business Communication. (W) 3 hours. Su., F., Sp.

Synthesis of ethics, logic, psychology, and the art of written communication. Topics include writing letters, emails, reports, and employment documents. This course contains a significant writing component. Prerequisite: ENG 102 English Composition II or the equivalent.

BUS 352A. Free Enterprise Education. 3 hours. Offered On Sufficient Demand.

Course for the student who wishes to help design, organize, and implement programs that educate the campus, local community, and surrounding counties about various aspects of the free enterprise system. Prerequisite: Permission from the instructor.

BUS 352B. Free Enterprise Education. 2 hours. Offered On Sufficient Demand.

Course for the student who wishes to help design, organize, and implement programs that educate the campus, local community, and surrounding counties about various aspects of the free enterprise system. Prerequisite: Permission from the instructor.

BUS 352C. Free Enterprise Education. 1 hour. Offered On Sufficient Demand.

Course for the student who wishes to help design, organize, and implement programs that educate the campus, local community, and surrounding counties about various aspects of the free enterprise system. Prerequisite: Permission from the instructor.

BUS 353. Special Events Management. 3 hours. Offered On Sufficient Demand.

A study of the special event planning process. Topics include formulation of goals, needs assessment, selection and design of one-time or on-going events, coordinating, generating revenue, marketing, obtaining sponsorships, managing risks, providing security, implementing plans, and evaluating events.

BUS 354. Legal Environment of Business. 3 hours. Su., F., Sp.

A survey of the legal environment of business. Topics include the legal and constitutional environment of business, dispute resolution, torts, contracts, agency and employment law, and business organizations. Emphasis is placed on legal and ethical analysis in decision making.

BUS 357. Commercial Law. 3 hours. Sp.

A continuation of BUS 354. Topics include sales negotiable instruments, debtor/creditor relationships, property, professional liability, and international law. Prerequisite: BUS 354 Legal Environment of Business.

BUS 358. Global Business Environment. 3 hours. Offered On Sufficient Demand.

This course will assist in enabling students to compete more effectively in today's competitive global environment. This study will assist students in developing an overview of international business by examining and developing a global perspective on international trade, global investing, multi-national financial markets, international marketing, and operations of a transnational business. Additional emphasis will be placed on various organizational models used by foreign firms and a variety of cultural issues. Prerequisites: ECO 271 Macroeconomics or permission from the instructor.

BUS 399C. Music Business Survey. 3 hours. Su.

An overview of the practice and procedures of the music industry including artist development, marketing and intellectual property. Same as MUS 399B.

BUS 455. Business Ethics. (W) 3 hours. F., Sp.

A study of ethics as applied to the field of business. The course will include an examination of various ethical theories, the application of individual values in the workplace, social responsibility of businesses, and the impact on stakeholders of making decisions of ethical significance. This course contains a significant writing component.

BUS 459. Business Capstone. (W) 3 hours. F., Sp.

A capstone experience to synthesize and apply knowledge and skills learned throughout the business curriculum. Emphasis will be placed on business strategy, career preparation, and integrating experiences. This course has a significant writing component. Prerequisite: Senior Business major and completion of all 200-level courses in teh Common Professional Component (CPC) for B.B.A. majors.

Business Analytics

BAN 225. Quantitative Business Analysis. 3 hours. F., Sp.

A study of quantittive analysis techniques used in business. Topics include probability and statistics, graphical and tabular summaries of data, decision analysis, utility and game theory, regression analysis, time series analysis, optimization models, and project scheduling. Problem-solving and reporting skills are emphasized. Prerequisite: MAT 235 Introductory Statistics.

BAN 325. Business Analytics. 3 hours. F.

A study of quantitative techniques focuses on applied statistical modeling. Topics include probability, hypothesis testing, ANOVA, regression analysis, time series analysis, simulations, and optimization modeling. Problem-solving and reporting skills are emphasized. Prerequisites: BAN 225 Quantitative Business Analysis and BUS 254 Business Technology or permission from the instructor.

BAN 425. Advanced Business Analytics. 3 hours. Sp.

A study of quantitative techniques focuses on data mining and prediction models. Topics include cleaning and preparing data for analysis, exploratory analyses, training and validation data sets, and classification models. Problem-solving and reporting skills are emphasized. Prerequisites: BAN 225 Quantitative Business Analysis and BUS 254 Business Technology or permission from the instructor.

Economics

ECO 271. Macroeconomics. 3 hours. F., Sp.

A study of foundational macroeconomic theory and application. Course topics include production possibilities, aggregate demand and supply, distribution and measurement of national income and economic growth, employment, inflation, international trade, monetary and fiscal policy, and the Federal Reserve System.

ECO 272. Microeconomics. 3 hours. F., Sp.

A study of foundational microeconomic theory and application. Course topics include supply and demand, markets and prices, price ceilings and floors, utility theory, producer cost(s), competition, and market structures.

Finance

FIN 381. Real-Time Investment Selection. 3 hours. F.

A real-time investment course. This course involves investing in a portfolio initially funded by $1 million. This course will represent a significant real-world investment opportunity for a student-led, student-run investment portfolio with active faculty and industry professional input. Prerequisite: Permission from the instructor.

FIN 382. Real-Time Portfolio Management. 3 hours. Sp.

A continuation of FIN 381. This course will represent a student-led effort to actively manage a fully-funded, client-owned investment portfolio. This course will present a significant opportunity for students to manage an existing investment portfolio with active faculty and industry professional input. Numerous portfolio management theories and analytical tools will be available to the students to manage the portfolio for optimal performance. Prerequisite: FIN 381 Real-Time Investment Selection and permission from the instructor.

FIN 383. Risk Management. 3 hours. F.

A study of risk management. The course includes: risk analysis and various insurance contracts for consumers and enterprise risk management including insurance, reinsurance, hedging and other tools to manage or mitigate risk.

FIN 384. Principles of Financial Planning. 3 hours. F.

An introduction to the general principles of financial planning and the professional conduct and regulation of financial planners. The course will explore the financial process, basic cash flow strategies, time value of money principles, client communication, education planning, and other financial planning topics.

FIN 385. Managerial Finance. 3 hours. Su., F., Sp.

An exploration of sources and uses of business funds. The course includes: financial statement analysis, time value of money, market efficiency of financial markets, and the Capital Asset Pricing Model. The course also covers working capital management, costs of capital, sources of debt and equity financing, capital budgeting issues, valuation models, and other financial management issues facing businesses. Extensive qualitative and quantitative methods will be employed. Prerequisites: ACC 233 Principles of Accounting II and either ECO 271 Macroeconomics or ECO 272 Microeconomics.

FIN 386. Financial Markets and Institutions. 3 hours. Sp.

Detailed study of the nature and function of financial intermediaries, flow of funds, money and capital markets, interest rate analysis, and major financial institutions and their regulations. Prerequisite: ECO 271 Macroeconomics or ECO 272 Microeconomics.

FIN 387. Retirement Planning. 3 hours. Sp.

An introduction to the general principles of planning for retirement needs and the issues surrounding the retirement phase of life. Emphasis will be placed upon analyzing retirement needs, understand Social Security and Medicare's impact on income planning, retirement plans, retirement distributions, and regulatory considerations. Prerequisites: FIN 388 Risk Management and acceptance into the B.B.A. in Finance: Financial Planning Program.

FIN 399. Trading Strategies. 3 hours.

An introduction to active, systems-based trading. The course will provide an overview of the terminology of trading, technical analysis, systematic investment strategies, risk management, and trading software. Prerequisite: FIN 385 Managerial Finance.

FIN 485. Financial Planning Capstone. 3 hours. Sp.

A culmination of what the student has learned from the previous classes regarding financial planning process and risk management, income taxation, planning for retirement needs, investment planning, and estate planning. A case study approach to personal financial planning will be applied as students demonstrate application of the financial planning process.

FIN 486. Investments I. 3 hours. F.

A study of investments and portfolio management. Emphasis is placed on stocks and bond characteristics, analysis, and valuation. Portfolio construction, performance assessment, and risk management techniques. Prerequisite: FIN 385 Managerial Finance or permission from the instructor.

FIN 488. Investments II. 3 hours. Sp.

Debt, options, and other derivative financial instruments are examined. Alternative investments and the use of debt and derivatives in portfolio management decisions. Prerequisite: FIN 385 Managerial Finance or permission from the instructor.

FIN 497. Finance Internship. 1 hour. Su., F., Sp.

A professional field experience. The course is conducted under the supervision of an experienced financial professional, carefully selected, and approved by the University.

Marketing

MKT 261. Principles of Marketing. 3 hours. F., Sp.

An introductory study of the efforts of the firm to manage its product, price, distribution, and promotion, compete in a dynamic environment, and understand and influence its current and potential customers.

MKT 362. Consumer Behavior. 3 hours. F.

A study of people's relationship to marketing and the market's relationship to the consumers; the behavioral aspects of marketing: attitudes, habits, incomes, and products. Prerequisite: MKT 261 Principles of Marketing with a grade of "C" or better or permission of the instructor.

MKT 364. Personal Selling. 3 hours. F.

An in-depth study of the fundamentals of selling, sales theory, sales techniques, and sales role playing. The personal qualifications required for effective selling are reviewed. Prerequisite: MKT 362 Consumer Behavior or permission from the instructor.

MKT 366. Marketing Promotions. 3 hours. Sp.

This course deals with the non-personal aspects of marketing communication: advertising; direct marketing; sales promotion; and publicity/public relations. Special attention is given to strategies for developing an integrated marketing communications program. Prerequisite: MKT 261 Principles of Marketing or permission from the instructor.

MKT 399A. Sport Marketing. 3 hours. F.

An introduction to the role marketing plays in the success of a sports-related business, and the factors that make sports marketing unique. This course will look at the marketing of sports organizations, marketing through sports, and sports retailing. The students will experientially learn the marketing strategies, tools, and tactics of sports organizations by visiting various professional sport venues and retailers. This course includes a significant amount of travel and attendance at several sports-related venues. The cost of the trip is in addition to the cost of the three credit hour class.

MKT 462. Marketing Strategy. 3 hours. Sp.

A study of the concept of marketing strategy and its relation to strategic planning. Case studies are used to develop strategic decision-making skills. Prerequisites: MKT 362 Consumer Behavior or permission from the instructor and senior standing.

MKT 463. Marketing Research and Analysis. 3 hours. F.

Consideration of market research in business, studying the methods of collecting, assimilating, and interpreting market information. Prerequisites: MKT 362 Consumer Behavior or permission from the instructor.

MKT 464. Business-to-Business Marketing. 3 hours. Offered On Sufficient Demand.

A study of marketing focused on behaviors and practices of organizations as they seek to achieve their goals in a competitive and dynamic environment. The class examines marketing between organizations in industrial, governmental, and institutional settings. Topics covered include business-to-business market environments, organizational buying behaviors and motivations, and development and execution of marketing strategies and tactics appropriate to them. Prerequisite: MKT 362 Consumer Behavior or permission from the instructor.

MKT 466. Small Business Marketing. 3 hours. Sp. Even years.

An introduction to small business marketing practices common among today's challenging landscape. Created specifically for those looking to create a profitable small business, this class will inform students about solid strategies to develop and deliver products, establish pricing, segment and analyze target markets, create winning promotions, and stay ahead of the competition.

MKT 467. Advanced Digital Marketing. 3 hours. Sp.

An in-depth study and application of current digital marketing tools and technologies and their impact on an organization, including search engine optimization, website, search and display ads, email marketing, and social media. Through a combination of lectures, case studies, hands-on exercises, and course projects, students develop capabilities in designing, implementing, and evaluating digital marketing strategies. Prerequisites: MKT261 Principles of Marketing and MKT367 Digital Marketing.

MKT 497. Marketing Internship. 1 hour. Su., F., Sp.

A professional field experience under the supervision of an experienced marketing professional, carefully selected and approved by the University.

Management

MGT 241. Principles of Management. 3 hours. F., Sp.

An introduction into the process of working with and through others to achieve organizational objectives. This course covers the history and purpose of organizational management, the four core functions of planning, organizing, leading, and controlling, and the development of basic management skills.

MGT 341. Human Resource Management. 3 hours. F.

An overview of the human resource management process. This course covers the entire human resource management process, including planning, recruitment, selection, training development, employee engagement, compensation, and legal and ethical issues. Prerequisite: MGT 241 Principles of Management.

MGT 345. Operations and Supply-Chain Management. 3 hours. F.

A study of how a firm manages the manufacturing or service operations in support of the firm's strategy. The theme of this course is the efficient and effective planning, organizing, and control of a firm's supply-chain and physical distribution in a manner that maximizes profitability and benefits all stakeholders. Prerequisite: MGT 241 Principles of Management.

MGT 346. Leadership. 3 hours. Sp.

A study of leadership theories, processes, and practices. This course includes an examination of leadership traits that the student has or could develop in order to be an effective leader.

MGT 441. Services Management and Marketing. 3 hours. Sp.

A study of the marketing and management of service operations. Services from the customer's perspective and the drivers of sustainable business success are studied. In addition, services from the manager's perspective are studied to determine how to efficiently and effectively deliver services that customers value and that fit within the firm's strategy. Prerequisite: MGT 343 Operations Management.

MGT 443. Entrepreneurship. 3 hours. Sp.

A study of entrepreneurial challenges and solutions. This course emphasizes new venture creation and growth through the recognition, evaluation, and exploitation of entrepreneurial opportunities. Topics to be covered include the role of entrepreneurship in economy, creativity and innovation, financing the venture, managing growth, business valuation, exit strategies, and business plans.

MGT 444. Organizational Behavior. 3 hours. F.

A study of the impact of individuals, groups, and organizational structure on performance and effectiveness. This course deals with the complex interrelationships between people, groups, and their environment in the organizational context. Specific topics to be covered include personality, attitudes, motivation, performance management, stress, communication, groups and teams, decision making, power, conflict, negotiation, and organizational structure and culture.

MGT 497. Management Internship. 1 hour. Su., F., Sp.

A professional field experience. This internship is conducted under the supervision of an experienced professional, carefully selected and approved by the University.

Management Information Systems

MIS 323. Business Systems Design and Analysis. 3 hours. Offered On Sufficient Demand.

Analysis and logical design of business processes and management information systems with a focus on specifying system requirements, the system development life cycle, the feasibility study, analysis of user requirements, cost-benefit analysis, and effectively communicating system specifications. Prerequisites: CIS 267 Applications Development I and MIS 221 Management Information Systems.

MIS 426. Systems Implementation. 3 hours. Offered On Sufficient Demand.

A capstone experience that builds on system analysis and design methodologies for the design and implementation of a computer-based information system. Special emphasis is placed on project management, system/database design, software testing, systems implementation/support/maintenance, user training, integrating Web and business environments. Prerequisite: MIS 323 Business Systems Design and Analysis.