B.B.A. in Marketing

Freed-Hardeman University's marketing degree provides the foundation for numerous types of business and nonprofit careers.

Our program combines the understanding of the mathematical and financial skills needed for business with the psychological and cultural factors that help organizations recognize not just how to run a business, but how to create value to consumers, which is the key to business success. Marketing majors develop a "big picture" view of business that includes the processes for taking a product or service from a simple idea, all the way to production and acceptance in the marketplace.

Our graduates have established careers in areas such as advertising, retail management, industrial sales, purchasing, marketing research, project management, government contracting, and healthcare.


Degree Requirements

B.B.A. Major in Marketing

B.B.A./M.B.A. in Marketing