Athletics Rebrand


Athletics // October 19, 2018

Freed-Hardeman unveiled a new athletic identity at the beginning of the fall 2017 semester. The launch followed a year of research, feedback and work by a committee comprised of student athletes, staff and a creative team.

The process included hundreds of initial sketches, resulting in final marks to meet the needs of each sport. The campus is transitioning to the new logo on athletic uniforms, signs and across media platforms. “People already have seen the new look on the website and social media,” Mike McCutchen, FHU athletic director, said.

In discussing the launch, FHU President David Shannon added, “Athletics is important to life at Freed-Hardeman, as it ignites unity, brings excitement to campus and shapes the lives of student athletes. I am confident that this refreshed identity will represent the excellence that we see on the court and field and in the classroom from our student athletes and coaches.”